All McDonald’s USA has in its strategic arsenal is discounting. We have one of the best brands the world has ever seen and all the intellectual thought leaders in Chicago can come up with is a price strategy. It’s disheartening to see. .
SLT lack of experience at restaurant operations and inability to have open communication is leading to dismal results and a drastic need to replace the top level as they are clueless. We give away food at a higher rate than a soup kitchen, or the Salvation Army and wonder why sales are dismal??? How can Taco Bell state going to up 8% and we are negative. This is simple, no new news just discount, discount, discount and enter long term price fixing through marketing. What a joke, we heard you Joe just strips and Krispy Cream nothing more for 2025. See what happens when you all cut budget you cannot create the next new product. It is a shame that Taco Bell is now kicking our ass.
When will the use of Marketing as price fixing stop? We have BU Boards empowered to set up promotional programs, GMA and Delivery deals. This equates to setting the BU Price for long term discounting. That in itself is not marketing it is price fixing. This follows the announcements last year from SLT to get pricing down in McDonald's, while MCOPCO only has 5% of the locations. SLT controlling marketing is again the avenue to control price. Profit Margins and Cashflow are crashing and all we hear is cut your pricing. The results across the country show this is not working. T.Bell with new products is getting results while we just cut pricing. What happened to the Owner/Operator Leadership? Afraid to speak as you will see more inspections and graded visits. The Leadership Teams need to use anonymous voting and polling to protect the Owner/Operators as retribution for speaking out continues to affect the conversation. Interesting there is a process to have our employees give feedback, but the Owner/Operators have no avenue for anonymous feedback to the company. Bad Leadership all around.
Anonymous Feedback? - It would be very easy to set up an "anonymous" feedback system for Owner/Operators. First, you'd need a trustworthy Owner/Operator (maybe someone in leadership of one of the various O/O groups). Operators would provide feedback through an anonymous email account that would be forwarded to management, preferably the CEO's E-mail address. The key is that the trustworthy Operator leader would certify that the various messages came from real-life Owners/Operators. Of course, you'd have to trust that the CEO wouldn't kill the messenger. Easy, and cheap, but somewhat time-consuming. .
7 comments:
Accelerating the Arches or Accelerating departure of talent !!
All McDonald’s USA has in its strategic arsenal is discounting. We have one of the best brands the world has ever seen and all the intellectual thought leaders in Chicago can come up with is a price strategy. It’s disheartening to see.
.
SLT lack of experience at restaurant operations and inability to have open communication is leading to dismal results and a drastic need to replace the top level as they are clueless. We give away food at a higher rate than a soup kitchen, or the Salvation Army and wonder why sales are dismal??? How can Taco Bell state going to up 8% and we are negative. This is simple, no new news just discount, discount, discount and enter long term price fixing through marketing. What a joke, we heard you Joe just strips and Krispy Cream nothing more for 2025. See what happens when you all cut budget you cannot create the next new product. It is a shame that Taco Bell is now kicking our ass.
If you add the dismal sales to your promo sales, then the "sales" are actually up! But profit and cash flow are still DOWN. GRRRRRRRR
When will the use of Marketing as price fixing stop? We have BU Boards empowered to set up promotional programs, GMA and Delivery deals. This equates to setting the BU Price for long term discounting. That in itself is not marketing it is price fixing. This follows the announcements last year from SLT to get pricing down in McDonald's, while MCOPCO only has 5% of the locations. SLT controlling marketing is again the avenue to control price. Profit Margins and Cashflow are crashing and all we hear is cut your pricing. The results across the country show this is not working. T.Bell with new products is getting results while we just cut pricing. What happened to the Owner/Operator Leadership? Afraid to speak as you will see more inspections and graded visits. The Leadership Teams need to use anonymous voting and polling to protect the Owner/Operators as retribution for speaking out continues to affect the conversation. Interesting there is a process to have our employees give feedback, but the Owner/Operators have no avenue for anonymous feedback to the company. Bad Leadership all around.
Anonymous Feedback? - It would be very easy to set up an "anonymous" feedback system for Owner/Operators. First, you'd need a trustworthy Owner/Operator (maybe someone in leadership of one of the various O/O groups). Operators would provide feedback through an anonymous email account that would be forwarded to management, preferably the CEO's E-mail address. The key is that the trustworthy Operator leader would certify that the various messages came from real-life Owners/Operators. Of course, you'd have to trust that the CEO wouldn't kill the messenger.
Easy, and cheap, but somewhat time-consuming.
.
Corporate decidions have destroyed the three legged stool and destroyed operator equirty.
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