Coalition of Franchisee Associations

March 5, 2025

Can McDonald's Corporate Handle AI?

 Big Mac AI Revolution Set to Help McDonald’s

This a summary of an article from the Wall Street Journal, March 5. 2025.

3 comments:

Anonymous said...

AI won't matter. Chicago management only knows discounting, so we are nothing but a low-cost provider. No new ideas, no innovation.

Anonymous said...

Does it take a rocket scientist to realize the correlation between sales decreases and the increased promo through mobile app usage with absurd discounting?

Anonymous said...

All AI will paid for by O/O's. McDonald's HQ can never substantiate any ROI for O/O's and we keep accepting that. Too many O/O's with next gen trying to get approved are afraid to speak up or take a stance with FBP. or Field office