This QSR Magazine article covers McDonald's research assembled by BTIG analyst Peter Saleh. Peter covers McValue, same-store sales, new-store sales, PACE, new products, etc.
Excellent read. The author is at:
https://www.linkedin.com/in/dannyklein14/
The verdict is still out on McDonald's latest value rush - QSR mag
6 comments:
What’s the big deal? Only 7.95% promo on the second busiest day of the week. Can’t wait to see those numbers every Friday.
“We believe McDonald’s is over-indexing to value, as the discount mix is roughly 3X the historical average of low-teens,” Saleh wrote in a note. “In fact, some franchisees indicated that food costs as a percent of sales have not been this high in 6–7 years, implying margin pressure on their restaurants. Several franchisees raised prices on the BOGO items before the deal went into effect to protect margins.”
New stores impacting existing stores up to 20%. Good grief!!
Ok. So the NFLA had a meeting in Denver. WHAT NEXT???
7.95% ? Lucky you. Mines 11.4% !
Expect nothing from NFLA. They are feckless
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