"Does anybody have the gifts to stand up and say that the absurd app discounting equates to completely unprofitable transactions? The last few days have resulted in 10 percent guest count increases with no sales increases and a rise in base food of over .3 percent to basically give away chicken nuggets and double cheeseburgers. All done to fix their mistakes on faulty McCafé machines and bad supply chain that caused Ecoli…. Can’t wait for the new mcvalue menu!"
4 comments:
The current McD senior mgmt team is totally inept, and needs to be replaced. Their boneheaded decisions have destroyed the three legged stool and destroyed operator equity, profitability, and morale. The marketing decisions are killing us. Chris and Joe got to go. And the company marketing dept too!
When will a journalist do a story about operator morale being at an all time low? (the NOA has a survey with proof of this I believe. If they dont they need to do a new one). When will a journalist do a story on the destruction of operator equity and corporate cost shifting to licensees? The disintegration of the three leg stool?
AMEN
A journalist must answer one initial question: Does anyone care?
Of course, you care, but why would a reader or viewer care about these issues? With all due respect, few of these issues are newsworthy. When was the last time McDonald's Owner/Operators did something really newsworthy?
I think it was the formation of NOA, which was significant and did a lot to discredit McDonald's corporate management. But that was 2018.
So much about McDonald's is inside baseball. How many paragraphs would a reporter have to burn up explaining the three-legged stool as it applies to McDonald's?
Operator equity? All McDonald's Owner/Operators are rich, haven't you heard?
Take a lesson from your favorite politicians. They don't wait for reporters to call. They go out and create events that bring attention to important issues that interest the public.
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