Anonymous Comment of the Week

"Does anybody have the gifts to stand up and say that the absurd app discounting equates to completely unprofitable transactions? The last few days have resulted in 10 percent guest count increases with no sales increases and a rise in base food of over .3 percent to basically give away chicken nuggets and double cheeseburgers. All done to fix their mistakes on faulty McCafé machines and bad supply chain that caused Ecoli…. Can’t wait for the new mcvalue menu!"

Originally posted at: McDonald's ends year on strange note

N.C.Supreme Court Says Insurers Cover Covid Losses

North Carolina Supreme Court rules in favor of restaurant operators

McDonald's vs. FBI

McDonald's surpasses FBI in shooters apprehended in 2014

"Not again," sighed Director Wray, handing over his resignation. "I don't know how McDonald's does it. How did they beat us at arresting shooters, all while making perfectly crispy fries, a solid breakfast, and surprisingly good coffee? We just can't compete with the golden arches." (Babylon Bee)

This No Way to Run a Growth Company

Maria Bartiromo interviews Northern California Owner Scott Rodrick

McDonald's owner closes two CA locations due to minimum wage hike

How Does My Menu Grow?

The worst way to gather customer feedback is to go to the internet. Comments and reviews are so cluttered with bizarre and phony comments the dialogue means nothing. This has ruined consumer reporting in that reporters can spend a few minutes online, pulling down a few negative comments and come up with a headline saying, "Social media is aflame!" or "Customers are crying out for_____." 

To make it worse, corporate employees read these comments and go on to make all the wrong decisions.

The following article is nothing new but is a great example: a few customer comments, and McDonald's feels the need to expand the menu. In this case, the McPres of the USA says, "The Snack Wrap will be back in 2025,” Erlinger said. “It has a cult following, I get so many emails into my inbox about this product.”

Of course, his handlers wrote that for him, having no idea what the change would do to the operation or if it would sell. They only want an eye-catching headline and new product news for the analysts. Using the internet for customer research is a very, very lazy way to do business.

Always listen to your "customers" - then - do what's best for your business.

McDonald's bringing back cult favorite - AOL

McDonald's Ends Year on Strange Note - Maze

Trump, Ecoli, CosMc's, Altoona, $5 Meal Deal etc, etc.

Ecoli - "It prompted the company to invest $100 million, including $35 million for marketing and the rest to help franchisees whose sales were hurt the most." 

Democrats Fail to Dominate NLRB

Senate votes out McFerran, considered to be the architect of Joint Employer

Under Trump, three of the five members of the NLRB could be Republicans.

And It Happens Fast

It could be AI, but this happened only a few hours ago, and already we have the memes. 

Does the McDonald's employee identifying the "person of interest" get a reward?

Everything Happens at McDonald's

The man was taken into custody after police got a tip that he had been spotted at a McDonald’s in Pennsylvania

DEI Still in the News

Former Target CEO comments on corporate "wokeness" (5 min video)

"Sopranos" star calls DEI "raceist"

Anonymous says:

Anonymous has left a new comment on our post "Value Meals Killing Our Bottom Line".

To quote billionaire Mark Cuban, “ too many businesses concentrate on sales rather than profit, which ultimately leads to their failure”. ARE YOU LISTENING?

California Lost 4,256 Jobs: Feds

"According to Revenue Management Solutions, a company that analyzes restaurant transactions to optimize menu pricing, California menu prices in June were up 7.5% year-over-year, but foot traffic is down — nationwide menu prices were up 3.1% with foot traffic down 3.6% compared to the year prior. This decline is a clear indication that customers are opting to skip a fast food visit altogether rather than pay higher menu prices,” said RMS.     The Center Square - California

Pizza The Hut

Pizza Hut prototype focused on drive-thru and take-out.

Is Your POS a P.O.S.?

McDonald’s in parts of the world had to suspend operations