Big Arch Included in the $5.00 Meal?

 

Promoting a large, expensive new sandwich is odd when everything else is about "value." The food cost on such a sandwich will necessitate a substantial retail price.

However, investors demand a new product pipeline and this will keep them satisfied for a while. Very few MCD watchers understand that the system can't sell high-end products while distracting customers with deep discounts.

McDonald's bigger burger