“Think about our scale,” he (Elinger) said, noting that the incremental cost of adding fries and a drink to a sandwich was minimal.
McDonald's $5.00 value meal intensifies a fast food price war
“Think about our scale,” he (Elinger) said, noting that the incremental cost of adding fries and a drink to a sandwich was minimal.
McDonald's $5.00 value meal intensifies a fast food price war
2 comments:
Scale? Is he saying "we will make it up on volume"?
Yes. While "We lose money on every sale, but make it up on the volume" is just an old joke --- to a corporate bureaucrat who's never actually run a business, it's a financial strategy.
.
Post a Comment