Coalition of Franchisee Associations

May 10, 2024

McDonald's Will Offer $5.00 Meal?

Franchisees have already rejected the plan once - Bloomberg

10 comments:

Anonymous said...

Make no mistake, if corporate pitches it, they willl force it. It will happen

Richard Adams said...

Fox News is already including the $5.00 offer on its list of major companies' efforts to give consumers a break.
It would be interesting to see California markets either not participate in any kind of offer or make it for $6.00 or $7.00.
Is it still possible to block OPNAD from major markets?
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Anonymous said...

we havent seen an original idea come out of Chicago office since 1992.

Anonymous said...

How much marketing staff do you need to come up with discounting and $5 meals to drive TCs to restaurants? They should reduce it to maybe 5 at HQ basically just doing webex presentations and flying around the country selling their scenarios.

Anonymous said...

Customers are already demanding it because they saw it "on the news"

Anonymous said...

You don't need more than one marketing person at HQ to "market" by using discount. You need a low paid intern to push the button that changes the price on the app and menu board.

You probably don't even need that person. Chris K can use an AI to tell it "make my bones bigger" and it just happens.

Just think of happy the shareholders are going to be with so little G&A to spend!

Anonymous said...

Run the numbers, when you deduct all your costs, you dont make any money. Only corp does.

Anonymous said...


Hey Chris and Joe. Great job leaking out the information on the deal, as the stock jumped for you on Friday. Hopefully one day you both are deemed as legacy employees and get removed from the system just like all the individuals you have forced out of the system.

Anonymous said...

It is disgusting that the public knows about this before many O/O's and before it's even voted on basically forcing our hand.

Richard Adams said...

"It is disgusting." ..... And it's unavoidable. McDonald's is not a sealed system. As long as people are returning calls from reporters and analysts, as long as your staff catches wind of such information, and as long as there are advertising agencies, short-term marketing plans will be impossible to contain.
I've been dealing with the media for several decades and can attest that 90% of your marketing leaks come from your agencies.
Agency people are loyal only to themselves and seek out relationships with reporters, bloggers, etc, to enhance their careers.
Your only choice is to deny everything if it's incorrect or implement it ASAP.
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