Jonathan Maze updates progress of negotiations
"McDonald’s then returned with a different proposal, one that featured incentives from Coca-Cola, the company’s beverage provider. That assuaged many operators’ concerns about profitability. The proposal also has carve-outs for higher-priced markets, enabling them to run the promotion at a higher price.
The National Owners Association, an independent group of McDonald’s operators, praised Coca-Cola for providing the financial assistance."............
"But the group also said it felt McDonald’s should step up financially, too."
2 comments:
Doesn't Coke get all that back when negotiating the next contract with the McDonald's system?
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Coke willget it back in the syrup prices. Don't worry about KO
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