Some have observed that we've been paying a little more attention to the stock market lately, particularly McDonald's (MCD) shares. That would be correct.
Over the decades, when McDonald's was a growth company, the factors that impacted the MCD share price have been numerous and complex. Be it new products, more new stores, fewer new stores, drive-thrus, playplaces, promotions, pandemics, etc.
But these days, it's pretty simple. The most important thing will be same-store sales in the United States. International markets will play a part, but Wall Street will judge the company's performance based on what happens in the USA. It's doubtful new products will be a factor, and major remodels will be impossible to sell, so it comes down to one thing - how much discounting will domestic Owners/Operators be willing to accept?
It will be easy to draw a straight line between U.S. same-store sales and MCD share price. It's going to be a simpler but more interesting time.
Wall Street Bulls Look Optimistic about McDonald's - Zacks