Advertising Age magazine has completed a study of how much Black-owned media the big brands are buying. Of course, they cover McDonald's. There's nothing new in the reporting, but a passage mentioning Tariq Hassan gave me a chuckle.
"One of the McDonald's challenges, similar to General Motors, is the divide between the national budget (controlled by Hassan) and the local budget driven by the franchisees."
"Controlled by Hassan"? I'm sure Tariq thinks so.
Reporters can only put down what the corporate pukes tell them, even when a corporate guy gives himself a promotion.
2 comments:
The link to the article is below, but I think I covered the interesting part. Their website access is free, you have to sign up with your E-mail. Or, if you're a Crains Communications subscriber you might get in that way.
https://adage.com/article/media/how-mcdonalds-pg-coca-cola-gm-and-other-big-brands-are-spending-black-owned-media/2496041
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Delusional. Obsessed with his own self importance. Another Dave Tovar
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