I didn't realize McDonald's and KFC slugged it out for the fastest grower for nearly ten years. I always considered them to be a minor competitor even though they were often right next door. .
KFC IMO has good products, consumers love chicken and their business model has so many attributes but you can see what bad leadership for years and a revolving door of top management can do to a brand. They had good real estate and a seasoned franchisee network.
2 comments:
I didn't realize McDonald's and KFC slugged it out for the fastest grower for nearly
ten years. I always considered them to be a minor competitor even though they were often right next door.
.
KFC IMO has good products, consumers love chicken and their business model has so many attributes but you can see what bad leadership for years and a revolving door of top management can do to a brand. They had good real estate and a seasoned franchisee network.
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