Many have commented about the education and experience levels of the new McDonald's corporate management team. This simple schematic explains the difference.
"What's clear, the operators no longer have the true faith and trust of the existing McDonald's leadership and Board of Directors, to honestly, openly, and most important compliantly engage with the franchisees and their signed franchise agreements. This includes the obvious ineffective NFLA and OPNAD, which were conveniently thrown under the bus on the current ongoing McDonald's conference call.
It is evident, the driver in McDonald's Corporation today is the current stock drivers. Not building, maintaining, and nurturing the long-term relationship that built the Golden Arches into a worldwide powerhouse brand. Today, this powerhouse is being steered with leaders that little to no history, bear minimum investment, and having absolutely no skin in the operational gain.McDonald's Owner/Operators should expect more announcements like those in the December 3 letter from U.S. "Leadership". McDonald's management has to convince investors that this is a growth company. Sales, corporate income, share price, dividends must constantly increase, year over year. Since they can't expand the number of stores the growth in corporate income has to come from somewhere. From here forward it's your turn.
That's why the CEO is eager to see the federal minimum wage go to $15.00.
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McDonald's November news has been dominated by the announcement of "McPlant", the latest fake-meat venture.
For me, this is a bit of deja-vu. There are similarities to the introduction and roll-out of McCafe in 2008/2009.
First, McCafe was sold to Wall Street long before the actual "testing" even began. The test was not a test but a publicity stunt. The outcome of the McCafe test was predetermined.
Secondly, McCafe was sold as a "Starbucks Killer" and the world outside of McDonald's assumed that McDonald's could duplicate Starbucks drinks and sell them for one-half the price. Today the publicity generated by the fake-meat manufacturers and chains already selling fake products has convinced the mainstream press and some in the QSR industry that the world is clamoring for fake-meat.
The chain that's gotten the most buzz is Burger King with the Impossible Whopper. In truth, Burger King is doing very poorly and domestic same-store sales are flat or down while other major burger chains are trending up nicely. It would be impossible to make the case that the Impossible Whopper is doing anything for Burger King.
Nonetheless, reporter after reporter is writing that McDonald's is "behind" Burger King in serving fake-meat.
Outside of the Owner/Operator capital investment, the biggest risk in venturing into a new product category is the waste of precious advertising dollars. McDonald's management assumes the power of OPNAD can sell anything. So does Wall Street. McCafe proved that to be wrong - OPNAD spent millions and sales went down.
Most McDonald's Owner/Operators are eager to upgrade their chicken lineup next year. I've never heard from an Owner/Operator who wants to invest in or serve fake meat products.
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I first met Bob 20+ years ago when I was trying to expand my franchising knowledge.
He's still fighting the good fight.
Jonathan Maze and Bob Purvin discuss why franchise regulations are due for a makeover
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Small business owners should not participate in "Get Out The Vote" efforts.
Citizens who are not registered and don't vote are generally uninterested and uninformed. They will then depend on mainstream media to make their decisions. And all big government ideas sound good to them. Emotional ballot language works on them. Do we want such people to decide the future of our country?
Before you get involved in such efforts, ask yourself:
* Will my customers vote in the best interests of my business?
* Will my employees vote in the best interests of my business?
* Will uninformed citizens vote in the best interests of my business?
And, there is no such thing as a "non-partisan business coalition" or any political organization that is "non-partisan". They are all, at the core, liberal, pro-big government entities.
There are certainly non-partisan people who don't know anything about politics or care. Anyone who would build or work for a supposedly non-partisan organization is almost certain to be a big-government liberal and will stealthily steer the organization in that direction.
Having said all that, I would never attempt to stop or discourage another citizen from voting or would I be involved in any kind of disenfranchisement.
However, if I have a liberal, big government neighbor (and I do) I will not block his driveway so he can't go to the polls on November 3rd. But, if his car won't start I will decline to drive him to the polling place so he can cancel out my vote.
As illustrated on this website every day, the interests of small business owners is very different from the interests of large, multinational corporations. And these large companies are often run by card-carrying liberals who love big government despite the damage government does to the owners of small businesses.
Just asking you to think about it before you participate.
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Some of the comments herein and other communications with McDonald's Owner/Operators appear to blame Travis Scott for being affiliated with McDonald's. And some had no idea that the rap genre contained such vulgar language.
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