Consider this - a major chunk of the share price of Beyond Meat (BYND) is their investors' expectation that McDonald's would eventually serve the product. If this was a real "test" it would have been done in an obscure market without much fanfare. Because, if the "test"
didn't pan out the value of a BYND investment would drop like a rock.
didn't pan out the value of a BYND investment would drop like a rock.
The fact that both companies created so much press and the "test" is being done in a prominent marketplace means they can't go back.
 |
| From: beyondmeat.com |
4 comments:
I agree with the person who predicted how this will turn out. Operators will spend thousand$ implementing fake meat in the stores. OPNAD will spend million$ advertising the product. When all that runs its course the average store will sell 10 or 15 a day.
But with 14,000 stores and another 1400 in Canada, that's a lot of BYND product and it will make that company a success.
And the environmental whackos will still be complaining that McDonald's sells beef.
.
This FM is a distraction to what we should be prioritizing : Chicken!
https://www.msn.com/en-us/health/health-news/is-it-actually-ok-to-eat-red-meat-and-processed-meats-not-so-fast-say-doctors/ar-AAI4LT8?ocid=msn360
Anybody ever consider how our beef farmers will react to this? Higher beef prices? product slow downs? Is it worth it just to be Modern and Progressive?
#MMGA
Post a Comment