A Consumer Reports

After three Impossible Whoppers at three different Burger Kings, my verdict is in - sellers 

of real meat do not need to be concerned.

It's not a bad product. I finished all three. But it's all bread and condiments. I found no meat

flavor and the patty's relationship to beef is only in appearance, not in taste.

If your intention is to enjoy the sandwich, don't look at the patty. It has a very manufactured look and the broiler marks appear to be painted onto the patty. I suspect they are cooked on
a flat grill, not on the broiler.

I only consume a few Whoppers a year but that's enough to be familiar with the distinctive charbroiled flavor of Burger King beef. The Impossible Whopper lacks that taste entirely.

After all the advertising and hype, when Burger King moves on to other products or deals,

the typical Burger King store will sell 10 or 15 a day.

QSR players should ignore fake meat products and focus on the chicken sandwich wars.