When your prices are more than it should, because traditional profitable items are price locked. You used to make your money off fries and drinks. When you lock the prices of one, the bastardize the ability to UPSELL with BOGO MEDIUM/LARGE offers. Worse giving product under the disguse of a National event, like FREE FRY FRIDAY. It becomes difficult to adopt a realistic pricing strategy.
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When your prices are more than it should, because traditional profitable items are price locked. You used to make your money off fries and drinks. When you lock the prices of one, the bastardize the ability to UPSELL with BOGO MEDIUM/LARGE offers. Worse giving product under the disguse of a National event, like FREE FRY FRIDAY. It becomes difficult to adopt a realistic pricing strategy.
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