"Sales through retail channels siphon all revenue/profit to McDonald’s Corporate, essentially cutting out the franchisees that built the McCafe brand."
" McDonald’s franchisees are not allowed to sell the brand’s retail coffee inside its restaurants. This is in contrast to Starbucks, where its cafes are filled with retail-esque products and various other merchandise"
If there is any concrete evidence that management does not care about owner store level economics, this is it. We just spent $$$ installing new espresso machines. This is to support management launching a Starbucks Double Shot and other bottleed espresso type beverages in grocery stores. Thanks, Steve and Chris. Not.
As I've said before, the operators only have themselves to blame. Very few stood up against this "grocery store" competition 6 years ago when presented. Not that it would have made any difference, however.
4 comments:
" McDonald’s franchisees are not allowed to sell the brand’s retail coffee inside its restaurants. This is in contrast to Starbucks, where its cafes are filled with retail-esque products and various other merchandise"
INDEED. They built the brand with OPERATOR cash.
MMGA
Join the NOA !
If there is any concrete evidence that management does not care about owner store level economics, this is it.
We just spent $$$ installing new espresso machines. This is to support management launching a Starbucks Double Shot and other bottleed espresso type beverages in grocery stores. Thanks, Steve and Chris. Not.
Steves & Chris Ks (howdy doody) Motto:
"profit for me, but NOT for thee"
As I've said before, the operators only have themselves to blame. Very few stood up against this "grocery store" competition 6 years ago when presented. Not that it would have made any difference, however.
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