We've pointed this out before but RMS still has this article about delivery on their website.
It makes two shocking claims:
Point Two - More business isn't better if it doesn't make you money.
Point Four - Know the return on investment for offering delivery.
Isn't that blasphemy in McDonaldland?
5 things to consider before partnering with a third-party delivery provider - CEO of RMS
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4 comments:
Wow. They'll be Persona non Gratis" soon.
the obvious comment is that the Corp. makes money from the incremental sales, while the O/O makes his money from the bottom line. You have two diametrically opposed camps. Ray's old saying that "when the Operator makes money, we all make money".
is long dead.
the obvious comment is that the Corp. makes money from the incremental sales, while the O/O makes his money from the bottom line. You have two diametrically opposed camps. Ray's old saying that "when the Operator makes money, we all make money".
is long dead.
We need a Born again Ray.
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