Having been around food service and also having experience dealing with the media ...
in my humble opinion Starbucks is turning this unfortunate event in one store into a
national scandal.
Starbucks could have terminated the managers who made all the wrong decisions,
maybe closed that store for while, and conducted a national internal audit of their own
corporate culture.
But no, they plan to close 8,000 stores for a one day training effort. So instead of
admitting they had a problem in one store they are demonstrating that they have a
systemic nationwide problem.
This is one publicity stunt that will backfire, turning an embarrassment that would
have faded away in a few months into something that will be with the brand for years.
Could McDonald's gain fresh hangout status amid Starbucks controversy?
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