Coalition of Franchisee Associations

October 11, 2017

How Many "Digital" Agencies Does McDonald's Need?

McDonald's bringing in Huge agency to upgrade the customer experience
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7 comments:

Anonymous said...

Making everybody rich except McD operators.

Anonymous said...

The McD digital apps and technologies are so screwed up and unreliable as it is. Pouring more dollars into it is like adding gas to a fire. The mobile apps barely work, the webcasts are plagued with errors,POS crashes constantly, and customers are regularly disappointed with our "Modern & Progressive" initiatives. What we need is more of the K.I.S.S. principle. (Keep It Simple Stupid)

Anonymous said...

What is everyone talking about technology works great at McD’s; my kiosks are never down, HHOT works like a charm, my managers are hardly ever on the phone with ATOS and when they are problems get resolved quickly and efficiently and rarely need to get escalated and if they do my RSSM is very helpful in resolving any technology problems that arise on that rare occasion.

Richard Adams said...

While I've not seen a store that was totally down I've seen enough non-working kiosks to make me assume they are manufactured by Taylor.

Anonymous said...

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They need as many digital agency's as our money can buy, until we run out of money. Mine are down daily in all aspects of IT, a different and new digital field to plow every day!

I guess they will keep hiring companies until they find one that can acutally make the tech in our restaurants work.

Anonymous said...

Oak Brook has to figure out which company will pay the best kickbacks to the corporate pukes.

Anonymous said...

Huge- ....."Until it it can find a permanent home". McSpeak for a location in the new office building downtown. How cozy.