"Except there's one teensy concern related to this clever, socially-media savvy slice of advertising that We Are Unlimited has cooked up for McDonald's: Does it really make sense for McDonald's to be doing this social media schtick focused on Coca-Cola, a product that is so readily available in so many places in the marketplace?
Nothing about Coca-Cola screams that McDonald's is a special place. If anything, the Coca-Cola theme makes the fast food behemoth seem even more run-of-the-mill than usual — not the brand positioning McDonald's really needs at this point."
4 comments:
If this promotion doesn't work it will be all the Operators Fault. NOT.
I am sure I do not understand Marketing, I am just an Operator.
...and the blogs and the advertisers have taken that phrase and pushed mcdonalds out of the search results.
From Chicago Business Journal:
"Except there's one teensy concern related to this clever, socially-media savvy slice of advertising that We Are Unlimited has cooked up for McDonald's: Does it really make sense for McDonald's to be doing this social media schtick focused on Coca-Cola, a product that is so readily available in so many places in the marketplace?
Nothing about Coca-Cola screams that McDonald's is a special place. If anything, the Coca-Cola theme makes the fast food behemoth seem even more run-of-the-mill than usual — not the brand positioning McDonald's really needs at this point."
And it would taste even better IF Coke returned to the ORIGINAL SUGAR formulation, not crappy HFCS.
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