MCD sensitivity to the loudest interest groups regardless of the facts has always been a problem and an embarrassment. Be it nutrition, social issues, paper products or wages MCD usually picks an issue then caves into a position that is later determined to be meaningless or unnecessary. The list is long and undistinguished. From whole wheat English muffins and cereals to planting thousands of tree's in urban areas that mostly died. In the face of tons of our own data small groups convince management that this is what our customers and the public wants. Only to later ask ourselves "what were we thinking?"
We lose sight of the basic fact that we SELL food. We sell it to satisfy demand and to be profitable. It is our job to respond to what our customers want in terms of the food they are buying. Believe it or not our customers have the intelligence and the right to choose what they eat. So, let them choose.
Our employee's are important people and their wages are important. However, wages are not the only cost in our business. In many if not most MCD restaurants as much as half of all costs are tied up in two line items. Those are Food and wages. Plus, so much of those cost are out of our hands. The Federal minimum wage and commodity cost are huge factors. Our menu boards are very thin in that there is just so much customers will pay for a sandwich. You can't just raise wages and then raise prices to pay for it. It doesn't work that way. As prices go up customers go away and jobs go with them. Those people who are demanding a near 90% increase in wages will be the first to tell you that they are not willing to pay 90% more for any product in our stores.
It is not MCD place to tell our employee's to adjust their lifestyle so that they can live within their means. Those are decisions they have to make.
I'm simply asking MCD to make good (better) business decisions. Understand that our purpose is not to be an instrument of social change or to be moved by the "flavor of the month" in political correctness. Focus on our customers demand for quality food and be profitable.
It is the same thing the left always do. Rather than try to open a restaurant that caters to their vegan/pansy diet, they go to an existing franchise (e.g.- Burger King, McD) and demand they change their menu. Rather than try to open a business that advertises that it will cater to the lefist/SJW types, it demands that existing stores change to suit them. Rather than try to introduce a cinematic "hero" that fits their mold (p.c, nonviolent, limp-wristed, and ethnically diverse), they attempt to take an existing (successful) template and re-make it in their image. Why? Because there is no downside for them. They do not have to come up with an original concept or idea, (because they are aware of its better than average chance of failure). They get to assault the eeeeeeeeeeevil stereotypes of traditional culture. They (in their own minds) can say (falsely) that they have the moral high ground. They earn pats on the back from all their SJW buddies. And all of this without having to invest their own time and money in an actual business or entertainment venture.
3 comments:
SPOT ON !!
MCD sensitivity to the loudest interest groups regardless of the facts has always been a problem and an embarrassment. Be it nutrition, social issues, paper products or wages MCD usually picks an issue then caves into a position that is later determined to be meaningless or unnecessary. The list is long and undistinguished. From whole wheat English muffins and cereals to planting thousands of tree's in urban areas that mostly died. In the face of tons of our own data small groups convince management that this is what our customers and the public wants. Only to later ask ourselves "what were we thinking?"
We lose sight of the basic fact that we SELL food. We sell it to satisfy demand and to be profitable. It is our job to respond to what our customers want in terms of the food they are buying. Believe it or not our customers have the intelligence and the right to choose what they eat. So, let them choose.
Our employee's are important people and their wages are important. However, wages are not the only cost in our business. In many if not most MCD restaurants as much as half of all costs are tied up in two line items. Those are Food and wages. Plus, so much of those cost are out of our hands. The Federal minimum wage and commodity cost are huge factors. Our menu boards are very thin in that there is just so much customers will pay for a sandwich. You can't just raise wages and then raise prices to pay for it. It doesn't work that way. As prices go up customers go away and jobs go with them. Those people who are demanding a near 90% increase in wages will be the first to tell you that they are not willing to pay 90% more for any product in our stores.
It is not MCD place to tell our employee's to adjust their lifestyle so that they can live within their means. Those are decisions they have to make.
I'm simply asking MCD to make good (better) business decisions. Understand that our purpose is not to be an instrument of social change or to be moved by the "flavor of the month" in political correctness. Focus on our customers demand for quality food and be profitable.
It is the same thing the left always do. Rather than try to open a restaurant that caters to their vegan/pansy diet, they go to an existing franchise (e.g.- Burger King, McD) and demand they change their menu. Rather than try to open a business that advertises that it will cater to the lefist/SJW types, it demands that existing stores change to suit them. Rather than try to introduce a cinematic "hero" that fits their mold (p.c, nonviolent, limp-wristed, and ethnically diverse), they attempt to take an existing (successful) template and re-make it in their image. Why? Because there is no downside for them. They do not have to come up with an original concept or idea, (because they are aware of its better than average chance of failure). They get to assault the eeeeeeeeeeevil stereotypes of traditional culture. They (in their own minds) can say (falsely) that they have the moral high ground. They earn pats on the back from all their SJW buddies. And all of this without having to invest their own time and money in an actual business or entertainment venture.
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