CMO Strategy - AdAge
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February 29, 2016
February 26, 2016
February 25, 2016
February 24, 2016
February 23, 2016
February 22, 2016
February 21, 2016
February 19, 2016
February 18, 2016
Blame It On Millennials
“Young people are growing up with distrust in institutions, distrust in big brands,”
Kevin Hochman, KFC’s chief marketing officer, told the Associated Press. “It makes
it very difficult to sell in conventional ways that might have worked for my generation
or my parents' generation.”
Really? So millennials don't like Starbucks? Apple Inc? Nike? Amazon?
Just because KFC is out of ideas doesn't mean it's a generation's fault.
KFC's problem with millennials - Business Insider
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Kevin Hochman, KFC’s chief marketing officer, told the Associated Press. “It makes
it very difficult to sell in conventional ways that might have worked for my generation
or my parents' generation.”
Really? So millennials don't like Starbucks? Apple Inc? Nike? Amazon?
Just because KFC is out of ideas doesn't mean it's a generation's fault.
KFC's problem with millennials - Business Insider
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February 17, 2016
February 16, 2016
QSR Profits Beat Consensus
It's amusing that, now that all the fourth quarter results are in, U.S. QSRs are
showing some good numbers and the managements of the publicly held brands
are taking all the credit for themselves and their ideas.
There's been little or no mention of the mild weather in November and the first
three weeks of December in the eastern half of the country.
And when discussing the first quarter of 2016 these same CEOS will forget to
mention that February had a 29th day.
Burger King and Tim Hortons' Profits Beat Consensus - Fortune
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showing some good numbers and the managements of the publicly held brands
are taking all the credit for themselves and their ideas.
There's been little or no mention of the mild weather in November and the first
three weeks of December in the eastern half of the country.
And when discussing the first quarter of 2016 these same CEOS will forget to
mention that February had a 29th day.
Burger King and Tim Hortons' Profits Beat Consensus - Fortune
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February 15, 2016
Is the Cost of a Delivery Partner Worth Giving Up Control?
“Burgers and fries don’t travel that well,” - Fatburger exec
Is the cost of a delivery partner worth giving up control? - Restaurant Business
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Is the cost of a delivery partner worth giving up control? - Restaurant Business
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February 13, 2016
February 11, 2016
Let's Argue About OPNAD Again
From the 2015 Operator Pulse Survey:
"OPNAD represents my interest and point of view effectively"
Agree = 19%, Strongly agree = 4%
So, contributing to a voluntary advertising fund - less than one-quarter of the members
feel the management of the fund represents the interests of McDonald's Operators.
Wow!
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"OPNAD represents my interest and point of view effectively"
Agree = 19%, Strongly agree = 4%
So, contributing to a voluntary advertising fund - less than one-quarter of the members
feel the management of the fund represents the interests of McDonald's Operators.
Wow!
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February 10, 2016
Panera Bread Revs Up Delivery Rollout
Panera has gotten a lot of spin out of their digital platform (Panera 2.0) but they still
only have it in 410 out of 1,972 units.
On delivery, they make the point that it's easier for them because their products are
"not heated and travel well".
Panera Bread revs up delivery rollout
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only have it in 410 out of 1,972 units.
On delivery, they make the point that it's easier for them because their products are
"not heated and travel well".
Panera Bread revs up delivery rollout
.
