March 31, 2015
March 30, 2015
March 28, 2015
5 Big Myths About What Millennials Truly Want
Everybody's got something to say about millennials. I'll add one more attribute that
millennials have in larger doses than previous generations - they want and usually
get instant gratification when making retail transactions.
Want to purchase some music? Download it instantly on your phone or watch a movie
or a favorite TV show - now. Have some shopping to do? Amazon will have your
purchase on your doorstep tomorrow or the next day. Travel reservations? Instantly
made and confirmed by E-mail or text.
This is one of the reasons QSR drive-thru % keep going up. As I've written before,
my two millennial children haven't been inside a McDonald's since their last time in
a Playplace. But, they've made many, many trips through McDonald's drive-thrus.
Does this sound like a generation who'll patiently sit around a McDonald's dining room
for 8 to 10 minutes waiting for a customized burger to be delivered to their table?
Maybe they will - once.
5 Big Myths About What Millennials Truly Want - Money.com
.
millennials have in larger doses than previous generations - they want and usually
get instant gratification when making retail transactions.
Want to purchase some music? Download it instantly on your phone or watch a movie
or a favorite TV show - now. Have some shopping to do? Amazon will have your
purchase on your doorstep tomorrow or the next day. Travel reservations? Instantly
made and confirmed by E-mail or text.
This is one of the reasons QSR drive-thru % keep going up. As I've written before,
my two millennial children haven't been inside a McDonald's since their last time in
a Playplace. But, they've made many, many trips through McDonald's drive-thrus.
Does this sound like a generation who'll patiently sit around a McDonald's dining room
for 8 to 10 minutes waiting for a customized burger to be delivered to their table?
Maybe they will - once.
5 Big Myths About What Millennials Truly Want - Money.com
.
March 27, 2015
March 26, 2015
March 25, 2015
March 24, 2015
Some Good Franchise History Here
This one year old article is by a liberal writer in a liberal publication promoting
the idea of a higher minimum wage. Beyond that, it contains a lot of good franchise
law information. Thanks again to the McDonald's Operator who sent in this link.
Big Whopper Economics by Josh Freedman - The Washington Monthly
.
the idea of a higher minimum wage. Beyond that, it contains a lot of good franchise
law information. Thanks again to the McDonald's Operator who sent in this link.
Big Whopper Economics by Josh Freedman - The Washington Monthly
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March 23, 2015
McDonald's Turnover in England
Why can't McDonald's UK hang on to their people? First Easterbrook leaves to
run a tiny restaurant chain and now the CEO is leaving to sell bicycles?
McDonald's UK CEO Jill McDonald swaps burgers for bikes
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run a tiny restaurant chain and now the CEO is leaving to sell bicycles?
McDonald's UK CEO Jill McDonald swaps burgers for bikes
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March 22, 2015
March 21, 2015
Why Is There No Starbucks Coffee House in Selma?
Terrific column!
Selma doesn’t have a Starbucks. Neither does Ferguson MO.
Why Is There No Starbucks Coffee House in Selma? | CNS News
.
Selma doesn’t have a Starbucks. Neither does Ferguson MO.
Why Is There No Starbucks Coffee House in Selma? | CNS News
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March 19, 2015
March 18, 2015
March 17, 2015
Starbucks Baristas Free to Talk About Race with Customers
Some days Starbucks appears to be the best run company in the world and other days
CEO Howard Schultz sounds like a blithering idiot. Last week Starbucks got a lot of
press for a mobile ordering system that's supposed to deal with the lines of customers.
This week Schultz wants his people to stop the operation to talk with their customers
about race relations.
There are a lot of ways a company the size of Starbucks can impact such social issues.
But, putting the responsibility on their front line employees and the customers they
are trying to serve is just - felony dumb.
Fortune magazine reports
.
CEO Howard Schultz sounds like a blithering idiot. Last week Starbucks got a lot of
press for a mobile ordering system that's supposed to deal with the lines of customers.
This week Schultz wants his people to stop the operation to talk with their customers
about race relations.
There are a lot of ways a company the size of Starbucks can impact such social issues.
But, putting the responsibility on their front line employees and the customers they
are trying to serve is just - felony dumb.
Fortune magazine reports
.
Mesozoic Marketing
It's encouraging to hear that
McDonald's Operators in the USA
are taking a hard look at OPNAD
in conjunction with Oak Brook's
plan to place decision making
closer to the customer.
With this focus on local direction
along with changes in digital and
social media OPNAD is becoming
an even bigger dinosaur.
Some previous discussion about OPNAD and some great Operator comments are HERE
.
March 16, 2015
SXSW 2015: McDonald's Looks To Wireless Charging, Tech Conveniences To Spur Turnaround
Best Operator label for this month's meeting in Las Vegas:
"Crap We Can't Afford Summit"
Chief digital officer is interviewed HERE
And also HERE
.
"Crap We Can't Afford Summit"
Chief digital officer is interviewed HERE
And also HERE
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McCashing In
On March 11 McDonald's VP Richard Floersch exercised his option on 23,173 shares of MCD
and immediately sold them for a net gain $899,800.
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and immediately sold them for a net gain $899,800.
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March 13, 2015
Advice for Struggling McDonald's?
Another take on the "McDonald's, don't go changing" theme as proposed in the previously
posted article by NRN's Jonathan Maze. In fact this writer from the Tampa Bay Times
quotes Maze.
Advice for struggling McDonald's? Be McDonald's - Tampa Bay Times
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posted article by NRN's Jonathan Maze. In fact this writer from the Tampa Bay Times
quotes Maze.
Advice for struggling McDonald's? Be McDonald's - Tampa Bay Times
.
March 12, 2015
McDonald's Might Change the Drive-Thru Menu
McDonald's Operators have been pleading with management for over a decade to
simplify the menu and operations. Now that it's on the agenda McDonald's executives
are acting like it's all their idea.
Two of the top Oak Brook financial guys spoke at an investor conference last week
and discussed the topic with analysts.
These two bean counters - who couldn't find the fry station in a McDonald's kitchen -
said things like:
"It's actually making the menu easier for the customer to order and making the menu
easier for our crew and managers to execute,"
History repeats itself so, given they have zero operational knowledge or experience,
someday one of these guys will probably be CEO of McDonald's.
McDonald's might change the drive-thru menu to a few of its most popular items - BI
Here's a transcript of the UBS consumer conference
.
simplify the menu and operations. Now that it's on the agenda McDonald's executives
are acting like it's all their idea.
Two of the top Oak Brook financial guys spoke at an investor conference last week
and discussed the topic with analysts.
These two bean counters - who couldn't find the fry station in a McDonald's kitchen -
said things like:
"It's actually making the menu easier for the customer to order and making the menu
easier for our crew and managers to execute,"
History repeats itself so, given they have zero operational knowledge or experience,
someday one of these guys will probably be CEO of McDonald's.
McDonald's might change the drive-thru menu to a few of its most popular items - BI
Here's a transcript of the UBS consumer conference
.
QSRs Are Taking Business From McDonald's
Lately there've been numerous negative articles about McDonald's that Operators
probably don't want to to see. This NRN piece starts out that way but finance
writer Jonathan Maze makes the case that the competition has gained ground by
simply copying McDonald's.
Please note the last two paragraphs.
Maybe McDonald's USA just needs a tweak instead of the reinvention the new
management team has planned?
.
QSRs are taking business from McDonald's | Reporter's Notebook
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probably don't want to to see. This NRN piece starts out that way but finance
writer Jonathan Maze makes the case that the competition has gained ground by
simply copying McDonald's.
Please note the last two paragraphs.
Maybe McDonald's USA just needs a tweak instead of the reinvention the new
management team has planned?
.
QSRs are taking business from McDonald's | Reporter's Notebook
.
March 11, 2015
March 10, 2015
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Easterbrook Ready for Job?
The ChiTrib reviews the past five McDonald's CEOs comparing sales, share price,
etc. during their individual regimes. After the text look for:
"Grading recent CEOs Click a button for more"
Easterbrook ready for job as McDonald's chief - Chicago Tribune
.
etc. during their individual regimes. After the text look for:
"Grading recent CEOs Click a button for more"
Easterbrook ready for job as McDonald's chief - Chicago Tribune
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March 9, 2015
Anayst on MCD
RBC's David Palmer has been a cheerleader for McDonald's Corp. for many years
and he gives his upside view in this video interview.
McDonald's sales slump - video - Yahoo Finance
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and he gives his upside view in this video interview.
McDonald's sales slump - video - Yahoo Finance
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March 8, 2015
Don’t Let Unions Get Employee's Phone # and Email
The federal labor bureaucracy is attacking YOUR privacy. They just wrote new rules
that will force your employer to hand over your personal email and phone number to
union organizers. Luckily, you can do something about it. Congress will vote this week
on legislation to stop the labor bureaucracy. You can stop union organizers from harassing
you day and night.
Send a letter to your Congressmen right now – tell them to STOP the unions!
And sign this petition online:
StandUnited | Petition | Protect My Privacy: Don’t Let Unions Get My Phone Number and Email Address:
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that will force your employer to hand over your personal email and phone number to
union organizers. Luckily, you can do something about it. Congress will vote this week
on legislation to stop the labor bureaucracy. You can stop union organizers from harassing
you day and night.
Send a letter to your Congressmen right now – tell them to STOP the unions!
And sign this petition online:
StandUnited | Petition | Protect My Privacy: Don’t Let Unions Get My Phone Number and Email Address:
.
McDonald's Executives See Urgent Need for Reset
"They said they would like to see wage costs rise in a staged way versus a big change
all at once, echoing comments former CEO Don Thompson made in 2014."
"The company is still on track to return $18 billion to $20 billion to shareholders from
2014 to 2016"
Company's financial leaders present at UBS conference
.
all at once, echoing comments former CEO Don Thompson made in 2014."
"The company is still on track to return $18 billion to $20 billion to shareholders from
2014 to 2016"
Company's financial leaders present at UBS conference
.
March 7, 2015
New York Times on McDonald’s
The NYT quotes the father of Ronald McDonald among others.
But there is a misstatement in the article. It says that we survey 1/3 of the
Operators every quarter. That would be nearly a thousand people. It would
be impossible for this one-man shop to survey that many people. Our surveys
involve less than 50 Operators.
I talked to a lot of reporters last week but didn't discuss our surveys with any
of them. If I had I certainly wouldn't inflate the facts since the number of
Operators surveyed is always on the cover page of the final survey report.
Maybe someone on Wall Street provided that incorrect number.
.
McDonald’s Seeks Its Fast-Food Soul - NYTimes.com
.
But there is a misstatement in the article. It says that we survey 1/3 of the
Operators every quarter. That would be nearly a thousand people. It would
be impossible for this one-man shop to survey that many people. Our surveys
involve less than 50 Operators.
I talked to a lot of reporters last week but didn't discuss our surveys with any
of them. If I had I certainly wouldn't inflate the facts since the number of
Operators surveyed is always on the cover page of the final survey report.
Maybe someone on Wall Street provided that incorrect number.
.
McDonald’s Seeks Its Fast-Food Soul - NYTimes.com
.
March 5, 2015
March 4, 2015
Backlash Against K-Cup
Now that McDonald's and Kraft have invested millions (and OPNAD?) in single-serve
coffee Greenpeace is trying to kill the K-Cup.
Keurig facing backlash against the K-Cup - Business Insider
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coffee Greenpeace is trying to kill the K-Cup.
 | |
| From Greenpeace Twitter account |
Keurig facing backlash against the K-Cup - Business Insider
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