“Kitchen sink” crisis management: From ineffective digital strategy to “Experience of the Future,” “Our Food Your Questions,” “Create Your Taste,” and regionalization to streamlining its menu, and its most recent ad campaign, McDonald’s strategy seems unfocused, even schizophrenic at times.
2 comments:
“Kitchen sink” crisis management: From ineffective digital strategy to “Experience of the Future,” “Our Food Your Questions,” “Create Your Taste,” and regionalization to streamlining its menu, and its most recent ad campaign, McDonald’s strategy seems unfocused, even schizophrenic at times.
Good start - If one looks at the entire menu including breakfast and all beverages these menu reductions are about 20% of what should be cut.
Post a Comment