Thanks to the McDonald's Operators who pointed out this Seeking Alpha article by author
Denise Lee Yohn. She suggests Mike Andres should:
* Stop introducing new products outside the core menu.
* Stop courting the media when it comes to quality.
* Stop the retail bagged coffee.
* Start improving value perceptions.
* Continue streamlining the menu.
* Re-focus on families.
Memo To McDonald's: Core Execution Should Be On New U.S. President's To-Do List
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3 comments:
http://www.bloomberg.com/news/2014-09-09/mcdonald-s-august-sales-slump-as-u-s-declines-for-fourth-month.html
Just look on the Internet, the general consensus is that the tainted beef and chicken IN CHINA, is also used in the USA !!! THIS IS A MAJOR PROBLEM !!!
She's not even an Operator and has a pretty good idea of just some of the things that need to be done.
As an Operator, I can tell you the restructuring of the financial statement to give us back 6-8 points is what the start point should be.
Nothing means anything if Operators can't cash flow.
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