And Operator comments from our recent survey:
McDonald's Relationship With Franchisees - Business Insider
.
July 30, 2014
July 29, 2014
McDonald's: Regulator Says it's a 'Joint Employer'
Imagine the bureaucracy necessary for McDonald's to control every relationship
between the Operators and their employees.
Associated Press Reports
.
between the Operators and their employees.
Associated Press Reports
.
July 26, 2014
Otto & Sons, China, and the Secret REIT
There's been unfortunate news out of China for McDonald's. An OSI subsidiary had
some food safety problems. Competitor YUM also uses OSI to a limited degree and
immediately dropped them as a vendor. The media has been trying to make a big
deal out of YUM bailing on OSI but that McDonald's is sticking with them.
McDonald's can't dump OSI! That would be a huge disruption to the McDonald's
system. And ... OSI is one of the owners of System Capital Corp.
So, if you're a McDonald's Operator, OSI might be one of your landlords. They're not
going any place.
.
some food safety problems. Competitor YUM also uses OSI to a limited degree and
immediately dropped them as a vendor. The media has been trying to make a big
deal out of YUM bailing on OSI but that McDonald's is sticking with them.
McDonald's can't dump OSI! That would be a huge disruption to the McDonald's
system. And ... OSI is one of the owners of System Capital Corp.
So, if you're a McDonald's Operator, OSI might be one of your landlords. They're not
going any place.
.
Innovation = Slower Service?
As we've discussed before, the younger consumer supposedly wants a lot of
choices, but they want it NOW. Growing the menu and slowing down service
is going in the wrong direction.
Younger consumers prioritize speed of service and technology - QSRWeb
.
choices, but they want it NOW. Growing the menu and slowing down service
is going in the wrong direction.
Younger consumers prioritize speed of service and technology - QSRWeb
.
NPD: Restaurant Traffic Stuck in Neutral
“There are some fundamental shifts in how consumers, particularly low and middle-income consumers, address their discretionary spending,”
NRN Reports
.
NRN Reports
.
July 24, 2014
Burger King Is Run by Children
Found it! A restaurant company where the top executives have less
operational experience than the guys at McDonald's.
.
Burger King's CEO, Daniel Schwartz, Is 33 Years Old - Businessweek
.
operational experience than the guys at McDonald's.
.
Burger King's CEO, Daniel Schwartz, Is 33 Years Old - Businessweek
.
July 23, 2014
July 22, 2014
July 15, 2014
July 11, 2014
July 10, 2014
Putting the "Q" Back in QSC
I'm hearing from McDonald’s Operators frustrated by the negative press
surrounding the latest Consumer Reports survey of QSR customers. Well
folks, I’m here to tell you, as long as McDonald’s is the biggest chain, and
chooses to be the industry's low-cost provider, the quality of your product
will always be in question.
surrounding the latest Consumer Reports survey of QSR customers. Well
folks, I’m here to tell you, as long as McDonald’s is the biggest chain, and
chooses to be the industry's low-cost provider, the quality of your product
will always be in question.
During a recent conference call with Wall Street types one of the analysts
asked me, "What if McDonald’s upgraded the quality of those menus items
on the Dollar Menu?” This person had been assuming that the meat, buns,
and condiments, used in the Dollar Menu and More were inferior to those
used in Big Macs and Quarter Pounders.
.
asked me, "What if McDonald’s upgraded the quality of those menus items
on the Dollar Menu?” This person had been assuming that the meat, buns,
and condiments, used in the Dollar Menu and More were inferior to those
used in Big Macs and Quarter Pounders.
.
Now, this is a smart person who follows the restaurant industry for a living.
If they think this way - what about the average consumer who's been exposed
to thousands of Dollar Menu messages over the past dozen years?
If they think this way - what about the average consumer who's been exposed
to thousands of Dollar Menu messages over the past dozen years?
If McDonald's sticks with the Dollar Menu you are stuck on the bottom rung
of consumer perceptions. It's just human nature.
of consumer perceptions. It's just human nature.
.
July 9, 2014
July 8, 2014
July 7, 2014
Stacked, Smothered, Loaded: Why Fast Food's Stayed Extreme
As far as consumers' desire to eat better, Darren Tristano, executive vice president
of Technomic, said "what consumers are saying and what they're doing are a little
bit out of sync."
. CNBC Reports
.
of Technomic, said "what consumers are saying and what they're doing are a little
bit out of sync."
. CNBC Reports
.
July 5, 2014
Boloco and Shake Shack Offer Above-Average Pay
The leftists at the New York Times try to compare a few tiny privately held
chains with the publicly held QSR giants. They ignore the cash that's paid to
shareholders in the public companies depleting the chain's ability to pay
higher wages. They also continue to claim the minimum wage is a "living
wage".
NYTimes.com
chains with the publicly held QSR giants. They ignore the cash that's paid to
shareholders in the public companies depleting the chain's ability to pay
higher wages. They also continue to claim the minimum wage is a "living
wage".
NYTimes.com
