From the transcript:
"When you have a number of builds in the restaurant, basically what you
are doing is
you are leveraging the various condiments and products in
the restaurant to build those sandwiches. If you can go to a more
streamlined menu board approach and then still
have those comments or
condiments, so the customers can customize a bit, it will help
in terms
of reducing if you will, complexity."
This makes no sense - Customization will create more complexity and will only create
more problems.
.
2 comments:
Keep in mind that this was an answer to a question and not part of the prepared remarks. If this had been part of the prepared remarks it would have been worded much differently.
But still - to expect customization to address menu complexity?
More Complexity= SLOWER SERVICE= LOWER SALES
Oak Brook is delusional. Im dumping my McD stock now !!
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