McDonald's Higher-Price-Point Value Menu Could Be A Win

"Leslie Kerr says catering to the most price-sensitive guests can be 
both difficult and dangerous for a brand. “At some point, operators
need to ask themselves if a dollar is realistic,” she says. “Consumers
realize that prices increase, and holding on to the dollar market is 
not good business. It just doesn’t make sense.”

McDonald's Operators should bring in Ms. Kerr to speak at the next
OPNAD meeting.

McDonald's Higher-Price-Point Value Menu Could Be A Win - QSR mag
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