"Even if the Dollar menu (or other lower priced products) is able to raise
the total sales, McDonald's might be the only beneficiary and its
franchisees could be left to battle low profits. Thus, the company also has
to address the growing discontent among franchisees arising due to this
conflict of interest."
McDonald's Stock Gains This Year Look Overdone As Challenges Remain
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May 29, 2013
May 28, 2013
May 25, 2013
May 24, 2013
Operator Only Comments
Restaurant analyst John Gordon has apparently seen some info from a
McDonald's "Operator Only" Meeting and he's made some comments on...
Blue MauMau here
Here's John Gordon's profile
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May 23, 2013
May 22, 2013
May 21, 2013
Has McDonald’s Menu Gotten Too Big?
"You can’t please everyone, but that doesn’t stop McDonald’s from trying."
Has McDonald’s Menu Gotten Too Big? - Businessweek
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Has McDonald’s Menu Gotten Too Big? - Businessweek
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May 20, 2013
May 17, 2013
May 16, 2013
May 15, 2013
Golden Talks Dollar Menu and More
"Golden said every item on the Dollar Menu has remained profitable"
I love it when marketing people try to talk about profitability!
Chicago Tribune Reports
At this time visitors must sign up for a free trial account to see this article
but there will be an unrestricted copy available soon and we'll post that link
instead.
.
Starbucks Markets Itself as Nighttime Destination with "Starbucks Evenings"
May 14, 2013
May 11, 2013
Oak Brook Continues to Damage the McDonald's Brand with Their Twitter Account
If any one McDonald's Operator had embarrassed the brand this many times they would have been defranchised.
Charles Ramsey And McDonald’s Corp: Heroic Twitter Opportunity, Exploitation Of Cleveland Kidnapping Victims?:
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Charles Ramsey And McDonald’s Corp: Heroic Twitter Opportunity, Exploitation Of Cleveland Kidnapping Victims?:
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Requiem for the Angus Third-Pounder - WSJ
The Angus burgers “may still play a future role on our menu,”
Danya Proud said.
Really?
Requiem for the Angus Third-Pounder - Corporate Intelligence - WSJ
.
Danya Proud said.
Really?
Requiem for the Angus Third-Pounder - Corporate Intelligence - WSJ
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May 10, 2013
McDonald's to Remove Angus Burgers from Menu | TIME.com
May 9, 2013
Unbalanced Barbells
Twenty years ago the McDonald's
corporate position on discounting,
couponing, two-fers, etc. was that
these activities devalued the food
and both customers and restaurant
Operators eventually become
addicted to discounts. These days
there can be no doubt that wisdom
of prior generations is true as proven
by:
* McDonald's refocus on the Dollar Menu
* Wendy's refocus on their value menu.
* The demise of the McDonald's Angus line. This alone proves that QSR
customers will not move to higher priced products when there is a loss-leader
menu available.
.
Wendy's To Adjust Marketing for Remainder of 2013
“We’re not stepping away from the high end; we have some outstanding products coming into the pipeline,” he said. “Our strategy has to put pressure against high-end items but also recognize that 20 percent of the overall business out there in quick service is the price-value shopper. Some of the growth we’ve seen through very strong sales of Flatbread Grilled Chicken have been offset by share losses on the price-value end of the business.” Wendy's CEO
From Nation's Restaurant News
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From Nation's Restaurant News
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May 8, 2013
May 7, 2013
May 3, 2013
Fired McDonald's Exec Alleges Company Condoned “Illegal Insurance Scheme” - Crain's Chicago Business
"A former McDonald's senior insurance director alleges that the company condoned an “illegal insurance scheme” regarding insurance policies for Happy Meal promotions. In an age-discrimination lawsuit filed May 1, James Kasprzyk charges that a company affiliated with McDonald's makes Happy Meal toys and another McDonald's-affiliated company insures them. That company, McDonald's"
Crain's Article is HERE
Copy of the Lawsuit is HERE
.
Crain's Article is HERE
Copy of the Lawsuit is HERE
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The Inside Scoop on Sport Clips from Franchisee
This is also a disturbing trend in the thinking of too many McDonald's folks,
“It takes a while to break even and it takes multiple stores to get to an income to make it worthwhile.”
The Inside Scoop on Sport Clips from Franchisee Alex Howson | FRANCHISE CHATTER:
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“It takes a while to break even and it takes multiple stores to get to an income to make it worthwhile.”
The Inside Scoop on Sport Clips from Franchisee Alex Howson | FRANCHISE CHATTER:
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