McDonald’s Corp. Willing to Sacrifice Margins for Market Share (Which Means Sacrificing Franchisees)

"Thompson stressed that the mix of sales derived from the Dollar Menu and 
other value platforms is still in a range between 10 percent and 15 percent, 
and that there has not been a significant spike in the percentage recently, 
though some franchisees have voiced objections to the level of discounting 
in the United States."

Nation's Restaurant News reports HERE:
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