MCD Stock | McDonald's Stock Hits New 52-Week High (MCD) - TheStreet:
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March 28, 2013
March 27, 2013
Does McDonald's Have 'Anti-Veto Vote' Menu Items?
I've never bought into the "Veto Vote" theory. It's just that - a theory
some marketing guy dreamed up to justify expanding menus. Maybe
I don't buy it because during the thousands of lunches I've shared
with a group I've never heard the restaurant decision made by a
menu "Veto".
The decisions are always between a quick lunch at a QSR or a longer
meal at a Chili's/Friday's, or a special occasion at Ruth's Chris.
And, if the choice is a QSR it's only about one thing, how long is the
line in the drive-thru? If someone in the car had a previous bad
experience with the service at a proposed QSR that "Veto Vote" is
very effective.
At a QSR doing 75% of sales in the drive-thru speed trumps menu
options every time.
How McDonald's Uses 'Anti-Veto Vote' Menu Items - Business Insider:
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some marketing guy dreamed up to justify expanding menus. Maybe
I don't buy it because during the thousands of lunches I've shared
with a group I've never heard the restaurant decision made by a
menu "Veto".
The decisions are always between a quick lunch at a QSR or a longer
meal at a Chili's/Friday's, or a special occasion at Ruth's Chris.
And, if the choice is a QSR it's only about one thing, how long is the
line in the drive-thru? If someone in the car had a previous bad
experience with the service at a proposed QSR that "Veto Vote" is
very effective.
At a QSR doing 75% of sales in the drive-thru speed trumps menu
options every time.
How McDonald's Uses 'Anti-Veto Vote' Menu Items - Business Insider:
.
March 25, 2013
The NPD Group: Deals Not Driving Restaurant Traffic
"People tend to want a discount on regular menu items, things they
like,” said Riggs, rather than targeted items with low prices."
NRN Reports:
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March 23, 2013
March 22, 2013
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March 20, 2013
Taco Bell Two-Track Growth Plan Poses Challenges
"Every restaurant operator, including industry leader McDonald's, hopes to attract a broad audience with both value and premium-priced food - and they all struggle to get it right, said Bob Goldin, an executive vice president at food service consulting firm Technomic.
It's very hard to do. The more you move away from your core, the more you risk losing your core," Goldin said."
Taco Bell two-track growth plan poses challenges | Reuters
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It's very hard to do. The more you move away from your core, the more you risk losing your core," Goldin said."
Taco Bell two-track growth plan poses challenges | Reuters
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March 19, 2013
March 18, 2013
March 17, 2013
Menu Variety = Slower Service
"There are a lot of choices for consumers. In fact, the 16,000 Starbucks’ locations in this country serve over 20,000 choices of what to drink.
This is why the line moves so slowly!"
Why Too Many Choices Will Hurt Your Small Business - Forbes:
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March 16, 2013
March 15, 2013
Why is Free Food the Solution to Every Problem ?
McDonald's Corp. will give away more than a million McMuffins across China on Monday.
Free Food as China TV Expose Puts Retailers on Guard - Yahoo! Finance:
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Free Food as China TV Expose Puts Retailers on Guard - Yahoo! Finance:
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March 14, 2013
McD's of Central AR @McD_CentralAR
McDonald’s math: 2 Bacon, Egg & Cheese Biscuits ÷ $3 = 1 delicious deal! (Price & participation may vary.)
McDonald’s math: 2 Bacon, Egg & Cheese Biscuits ÷ $3 = 1 delicious deal! (Price & participation may vary.)
McDonald's Jax @McD_Jax Treating myself this morning with 2 Sausage McMuffin with Egg Sandwiches for just $3.33!
McD_CharmCity @McD_CharmCity Day #3: MISSION ACCOMPLISHED! We have our #McDs 2 for $3 Steak Egg Burritos in hand! #bfast #NEW #deal Chk it out:
Richmond McDonald's @McD_RVA Happy FRYday! Don't forget - going on NOW 4 a limited time - 2 for $3 Sausage McMuffin w/ Egg! #GetOneGiveOne
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McD_CharmCity
Richmond McDonald's
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Will Egg Whites Save McDonald's?
That's another step to slower service.
CNN Money Reports:
Dunkin' CFO on Beverages
"We all loved Fred the Baker, but we're a beverage company. It's not going to be time to make the donuts anymore," he said. "Beverages are the holy grail of profitability."
Dunkin' CFO: Beverages are the 'holy grail' of profitability | QSRweb.com:
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Dunkin' CFO: Beverages are the 'holy grail' of profitability | QSRweb.com:
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March 12, 2013
Arcos Dorados Somewhere Between Gold And Scrap Iron
"At the same time, though, the company may have gotten a little too
aggressive with its pricing in an attempt to offset wage and input cost
inflation. A BigMac in Brazil costs BRL 9.50, against a minimum wage of
under BRL 5 per hour. By the same standard, a U.S. BigMac would cost
over $14. "
Opinion on Seeking Alpha
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Opinion on Seeking Alpha
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March 11, 2013
Doubling Down On The Dollar Menu
The Chicago Tribune has covers the McDonald's Dollar Menu and
quotes an unnamed McDonald's Operator"
"Before the Dollar Menu, the franchisee explained, restaurant operators
organized limited-time promotions like two Big Macs for $5, which only
confused customers. Aligning all the restaurants behind the Dollar Menu,
and contributing to national advertising, got customers to stores."
What? This is why I've been posting all these tweets with discount offers.
There is a massive amount of discounting going on in addition to the
Dollar Menu - endless two-fers and price off.
Chi-Trib reports HERE
quotes an unnamed McDonald's Operator"
"Before the Dollar Menu, the franchisee explained, restaurant operators
organized limited-time promotions like two Big Macs for $5, which only
confused customers. Aligning all the restaurants behind the Dollar Menu,
and contributing to national advertising, got customers to stores."
What? This is why I've been posting all these tweets with discount offers.
There is a massive amount of discounting going on in addition to the
Dollar Menu - endless two-fers and price off.
Chi-Trib reports HERE
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McDonald's of Tally @McD_Tallahassee
Catch a great deal at your local McDonald's today! Our #FiletOFishSandwich is only $1.59! A la carte only.
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March 8, 2013
March 7, 2013
March 5, 2013
March 4, 2013
The Law of Large Burger Chains
In the battle for "Share" we sometimes forget about the sad average volumes
at the two main competitors. Yet, on the occasions that one of the competitors reports a higher same store sales increase than McDonald's the press claims that they are "taking business from McDonald's".
But the law of large numbers makes it much more difficult for McDonald's USA to eke out a larger percentage sales increase than a competitor with an AUV of more than a million $$$ less from the start. If McDonald's USA gets a one percent increase in a month and Wendy's brings in a two percent increase McDonald's probably had the better month!
Thanks to BurgerBusiness.com for the chart. Here's the article.
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Make those plans now! Happy Meals are just $1.99 tomorrow (4-9p) & you can get Fish McBites too!
Mix & Match? 2 for $3.33 Egg McMuffin/Sausage McMuffin with Egg starts off your #Monday right!
What's for lunch tomorrow? Well, a Quarter Pounder with Cheese Extra Value Meal is just $3.99. So, you know, do with that what you will.
Want a classic taste for a classic price? Check out the medium size Big Mac Extra Value Meal for only $4.99 for a limited time
Fish lovers! You can grab a Filet-o-Fish Meal for only $4 or a Fish McBites Meal for only $5!
Grab a friend and start your morning right with a steak & egg burrito. Get 2 for $3.33 for a limited time at a local @McDonalds restaurant!
DYK you can enjoy 2 Filet-o-Fish, 2 Large Fries or 1 of each for $3.33 at participating McDonald's in Northern Indiana & Southwest Michigan!