Will McDonald's New President Push to Change Marketing? | News - Advertising Age:
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November 25, 2012
November 19, 2012
New Product and Discounting News at McDonald's
New Quarter Pounders, Egg White McMuffin, and Value Meals as Loss Leaders
"Five Under $5"
"Five Under $5"
- Big Mac, medium fries, medium soft drink
- Quarter Pounder with Cheese, medium fries, medium soft drink
- Filet-O-Fish, medium fries, medium soft drink
- 10-Piece Chicken McNuggets, medium fries, medium soft drink
- Two Cheeseburgers, medium fries, medium soft drink
November 15, 2012
McDonald's Ousts US President After Sales Drop
If Oak Brook is going to throw the USA President under the bus every time sales
are soft then Jeff Stratton will be in the job about 90 days because the comps this
winter are very tough!
McDonald's ousts US president after sales drop - Yahoo! Finance:
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are soft then Jeff Stratton will be in the job about 90 days because the comps this
winter are very tough!
McDonald's ousts US president after sales drop - Yahoo! Finance:
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Goodnight Ladies
first time in many years, the operational side of the McDonald's management team is an all male club.
Tweet of the Day
Howard Penney @HedgeyeHWP
Memo to Jeff Stratton pres of @McDonald's USA: be realistic with people about how
difficult sales trends will be for the next 5 months$MCD
difficult sales trends will be for the next 5 months
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November 13, 2012
Despite Sales Stress McDonald's to Continue Remodels
"Some investors complain that McDonald's and its franchisees are spending too much
money to make their restaurants looks spiffy at a time when cash is hard to come by.
But McDonald's said remodeled restaurants in the U.S. are seeing a 6% to 7% sales
lift above their local markets after a year."
Don Thompson addresses investor conference HERE
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money to make their restaurants looks spiffy at a time when cash is hard to come by.
But McDonald's said remodeled restaurants in the U.S. are seeing a 6% to 7% sales
lift above their local markets after a year."
Don Thompson addresses investor conference HERE
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November 12, 2012
Just When You Thought You Were Safe From the Politics
to find Attorney General Eric Holder's
brother employing undocumented
workers.
Carolina Journal reports HERE
November 9, 2012
Happy Birthday to the McDonald's Dollar Menu
It seems like yesterday McDonald's Operators were tussling with Jack Greenberg
over launching the Dollar Menu with the Big N' Tasty but it's been ten years!
Dollar Menu History HERE:
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over launching the Dollar Menu with the Big N' Tasty but it's been ten years!
Dollar Menu History HERE:
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November 8, 2012
Has McDonald's Menu Gotten Too Expensive?
How can Oak Brook expect to get $5.00 for premium sandwiches and still offer
the Dollar Menu?
Has McDonald's Menu Gotten Too Expensive? - DailyFinance:
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the Dollar Menu?
Has McDonald's Menu Gotten Too Expensive? - DailyFinance:
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November 7, 2012
Giving Away Food Always Causes Problems
A special deal on French fries at McDonald's in Japan has sparked a teen consumer
craze fueled by social media.
French Fry Deal Sparks Potato Parties
craze fueled by social media.
French Fry Deal Sparks Potato Parties
Carrols New Burger Kings Needed Some Work
Any McDonald's franchisee who has taken over a McOpCo store will be
able to relate to the problems Burger King's largest franchisee is having
with former company stores.
Carrols New Burger Kings Needed Some Work
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able to relate to the problems Burger King's largest franchisee is having
with former company stores.
Carrols New Burger Kings Needed Some Work
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November 6, 2012
Why Restaurants' Discounts Aren't Working
NPD expert: “Weaning customers off deals is going to be very difficult,” Riggs said.
“And they’re going to have high food inflation hitting after the first of the year. How
they add value and drive traffic (in that environment) is going to be a real challenge.”
From Restaurant Finance Monitor
Why Restaurants' Discounts Aren't Working:
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“And they’re going to have high food inflation hitting after the first of the year. How
they add value and drive traffic (in that environment) is going to be a real challenge.”
From Restaurant Finance Monitor
Why Restaurants' Discounts Aren't Working:
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November 5, 2012
McDonald's Bureaucrats Getting Their Equity Out
Last week COO Tim Fenton exercised his option on 28,315 shares at an
average of
$45.02 per share or $1,274,741.
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