inflation and maintaining the $1.00 price point. At this time the link is for subscribers
but we'll post one when available. Meanwhile enjoy a couple of quotes from the article:
"The more you focus on value, the more difficult it is to raise prices on premium
products, " Mr. Spieser says. (Mitch Spieser is an analyst at Buckingham Research)
products, " Mr. Spieser says. (Mitch Spieser is an analyst at Buckingham Research)
"Franchisees overwhelmingly support the Dollar Menu, which they helped create",
says Heather Oldani, McDonald's senior director of U.S. communications.
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says Heather Oldani, McDonald's senior director of U.S. communications.
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2 comments:
“Although the Plan to Win has worked there is no solid marketing strategy to continue the growth. There is only panic
Way too much $1 this and $1 that, free coffee, $1 any size drinks. No wonder cash flow is down!!!!
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