"McDonald's has been intensifying its "messaging around value," noted Andy Barish, a
Jefferies analyst. For example, he noted that the company ran promotions for its breakfast
Dollar Menu in mid-August."
The Associated Press: McDonald's sales bounce back on value deals:
.
1 comment:
There is a huge gap between the $1 menu and core. Can't keep raising prices on Core. It widens the gap and customers are forced down. Moreover why do we need to offer our customer two different $1 sandwiches and a McChicken sandwich it makes it easy for them to stay on the $1 menu?
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