In my humble opinion - in five years we will no longer be referring to Burger King
as a major player in the QSR industry. Here's the history of the "financial engineering"
that is destroying that company.
>>> The New York Times Comments
“Burger King has had 13 chief executives in 25 years"
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1 comment:
Burger King has lost the battle with their competitors because:
1) Continued changes in ownership.
2) Constant changes in management.
3) Large multi-state and multi-brand franchisees who can't execute at the restaurant level.
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