Please visit our page where we discuss communications between
franchisees and shareholders of the company HERE
.
March 31, 2012
The Real Franchise Stakeholders
Please visit our page where we discuss communications between
franchisees and shareholders of the company HERE
.
Notes on the History of Franchise Legislation
Every decade or so the United States sees attempts to
level the playing field for franchisees and franchisors. One
of the most interesting occurred in the early 1990s when
the State of Iowa passed legislation. McDonald's and a few
other large franchised brands stopped granting franchises
or rewrites while the law was on the books. This was back
or rewrites while the law was on the books. This was back
when McDonald's Operators thought opening new stores
was a good thing so a number actively helped McDonald's
lobby against the bill.
lobby against the bill.
It would be interesting to see franchisors try that tactic in a
populous state like California. However, with out-migration
populous state like California. However, with out-migration
California may someday have the population of Iowa.
The primary opponent of any franchisee friendly legislation
at a Federal or State level is the IFA ( International Franchise
Association.) In fact, this is the main reason for the IFA's
existence. The big franchisor's lawyers and lobbyists work
hand in hand to keep the playing field tilted in their direction.
Up until 1997 the IFA did not allow franchisees as members
but brought in a few for appearances and occasionally they'll
let a franchisee serve in a "leadership" role.
let a franchisee serve in a "leadership" role.
A McDonald's Operator currently serves as "chairman".
.
March 29, 2012
McCafe Espresso Not Doing Well in Canada?
Coffee helps fuel McDonald's Canada sales - Consumer News - Crain's Chicago Business:
.
March 27, 2012
March 26, 2012
March 23, 2012
March 19, 2012
March 16, 2012
McDonald’s New #Shamrocking Shows They Never Learn
The Internet is once again awash with stories about the latest embarrassment
caused by the Social Media "experts" in Oak Brook. I don't see how management
has any choice but to get rid of anyone related to their Social Media program
and start over with people who A) understand the McDonald's brand, and B)
understand Social Media.
Caution: The linked stories below contain links to some pretty disgusting stuff.
Here's a hint for Oak Brook - next time you develop a catch phrase or a hashtag -
Google it before you launch.
McDonald’s New #Shamrocking Campaign Shows They Never Learn | WebProNews:
McDonald's Fabricates Awkward Internet Meme
.
caused by the Social Media "experts" in Oak Brook. I don't see how management
has any choice but to get rid of anyone related to their Social Media program
and start over with people who A) understand the McDonald's brand, and B)
understand Social Media.
Caution: The linked stories below contain links to some pretty disgusting stuff.
Here's a hint for Oak Brook - next time you develop a catch phrase or a hashtag -
Google it before you launch.
McDonald’s New #Shamrocking Campaign Shows They Never Learn | WebProNews:
McDonald's Fabricates Awkward Internet Meme
.
March 15, 2012
How Much Advertising is Too Much Advertising?
$1 out of every $6 spent on restaurant advertising in America is done by McDonald's
.
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March 13, 2012
McDonald's New Menu is About Inflation More Than Value
McDonald's new menu is about inflation more than value - The Term Sheet: Fortune's deals blog Term Sheet:
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March 8, 2012
Pay Cut For Jim Skinner
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Don't Worry About Skinner - Jan Fields has developed a program whereby McDonald's Operators who have rebuilt all of their McDonald's stores will be required to then add a wing on Jim's Chicago mansion.
McDonald's execs take pay cut
.
Changes to McDonald's Dollar Menu Divulged
Neil Golden Blabs About Marketing Plans
Golden is obsessed with getting his name in the news but why would
McDonald's top marketing guy discuss a major menu change three
weeks ahead of the launch?
1) McDonald's Operators are more and more doing their own thing
with the Dollar Menu and management is desperate to make any
changes look like they are "Oak Brook Driven".
2) Operator comments from our last survey (published in January) are
still causing ripples in the media.
3) Management has a major investor conference with UBS next week.
They know there will be a lot of questions about margins and commodities.
.
Golden is obsessed with getting his name in the news but why would
McDonald's top marketing guy discuss a major menu change three
weeks ahead of the launch?
1) McDonald's Operators are more and more doing their own thing
with the Dollar Menu and management is desperate to make any
changes look like they are "Oak Brook Driven".
2) Operator comments from our last survey (published in January) are
still causing ripples in the media.
3) Management has a major investor conference with UBS next week.
They know there will be a lot of questions about margins and commodities.
.