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April 8, 2011
Burger King Pulls Plug on Redesign
Burger King CEO John Chidsey
announced
a grandiose plan to remodel all 12,000+ Burger Kings worldwide to the slick “20/20” design, which he called “contemporary, edgy, futuristic.” Franchisees called it
expensive
.
Burger King Pulls Plug on Expensive, Futuristic Redesign | βurgerβusiness
.
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