I am being corrected by a number of veteran Operators who pointed out my note about a "Billion Dollars" for McCafe is about a Billion low.
The first Billion was spent on remodeling and installs in the stores. Then there's the massive expenses for national / local advertising, product give aways, LSM, etc, etc, etc, etc, etc.
2 comments:
Check my math...
I am being corrected
by a number of veteran
Operators who pointed
out my note about a
"Billion Dollars" for
McCafe is about a
Billion low.
The first Billion was spent
on remodeling and installs
in the stores. Then there's
the massive expenses for
national / local advertising,
product give aways, LSM,
etc, etc, etc, etc, etc.
Is that another Billion ?
.
.
.
The WW2 generation had the Edsel
We Boomers had "New Coke"
GenX has McCafe
.
.
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