McDonald's manangment continues to claim McCafe is
"exceeding expectations". I finally figured out what
that means - based on the four years of testing
manangment only expected a store to sell 40 a day!
In
this article Don Thompson
told analysts, "The question I get is, has McCafe
been good for our business? And I confidently say
'yes.' Were it not, you might not see me here today,"
.