But now that Owner/Operators are addicted the corporate forced discounting will increase. West Div. pres. Steve Plotkin's recent letter included three bullet points for an upcoming ROA: * Increase marketing pressure on the dollar menu. * Execute "Breakfast Value" * Stop raising prices. I'd say everybody's hooked on discounting!.
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But now that Owner/Operators are addicted the corporate forced discounting will increase. West Div. pres. Steve Plotkin's recent letter included three bullet points for an upcoming ROA:
* Increase marketing pressure on the dollar menu.
* Execute "Breakfast Value"
* Stop raising prices.
I'd say everybody's hooked on discounting!
.
Post a Comment