You Know More Than You Think

When discussing the prospect of communicating
with Wall Street investors franchisees often
express a concern about not feeling know -
ledgeable about the inner workings of the
stock market.

I've been working with Wall Street analysts
for a decade and a half and have rarely
discussed share prices or the securities
business.

I've made it my practice to never express
opinions on the relative value of a company
or make projections on any share price. That's
not what the analysts are seeking. They're
interested in what franchisees running real
stores think about happenings in their
system.

Analysts don't expect you to understand their
side of the business They're interested in
what you think about your business.

_