Most of the sales projections for McOpCo and Franchisees in 2009 are based on menu price increases and the consumer trading down from higher priced restaurants, such as Denny's, IHOP, Applebees, etc. McCafe will continue to lag below expectations even with the massive ad budget.
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can you spell menu price increases?
Most of the sales projections for McOpCo and Franchisees in 2009 are based on menu price increases and the consumer trading down from higher priced restaurants, such as Denny's, IHOP, Applebees, etc. McCafe will continue to lag below expectations even with the massive ad budget.
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