Management on McCafe:
"Things are going very, very well," Thompson said, without giving any sales details. "It has exceeded our expectations."
A company spokesman later said U.S. espresso-based coffee sales are up by 40 percent on average per restaurant since the launch of the national ad campaign.
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Someone seems to be confusing feebees with "sales".
ChiTrib article is HERE
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3 comments:
actually its more like 140% if you count the giveways. will people buy them without the coupons?
Improving sales from 10 per day to 14 is 40%
and 10 a day it will be when we stop giving so much away
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