McCafe is "Operator Driven" ?

Article from AdAge

McCafe "exceeding my expectations" says 2nd Gen Operator in this QSRWEB article

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Unionize or Die

From the Wall Street Journal

Andy Stern, who heads the SEIU, has said he expects union membership to grow by at least a million within the first year of the measure's(card check)passage.

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Of Course, Liberalism Is Also Thriving in McDonaldland

I'm sure few McDonald's Owner/Operators have ever heard
of this guy but Bob Langert is an Oak Brooker in charge
of CSR. His job is to get in bed with all the special interest
groups that want to tell multinational companies how to
conduct their business.

This is the proverbial "camel's nose under the tent" problem
where - after making all of the concessions to their imaginary
issues that McDonald's has made - they now intend to step
up efforts against the beef industry.

But to keep his job Langert has to take these people
seriously and continue to allow concessions that are paid
for by Owner/Operators.

Meanwhile, one of the high points of his life was floating
down the Amazon with members of Greenpeace?

Fast Company magazine profiles Langert HERE

And on the McDonald's CSR website you can read about
the "Life Lessons From a Cow Whisperer" (No joke)

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Forbes Likes McDonald's

"McDonald's held over $2 billion in cash and cash equivalents on its balance sheet as of Jan. 1 and operating margins are sturdy at over 25%. The company has more than adequate cash flow to proceed with its planned $5.5 billion share buyback program."

Article his HERE
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Most Admired Companies & Values

This kind of McSpin makes it seem
like the foundation of McDonald's
is "The Plan to Win".

The foundation of McDonald's was built
when Jim Skinner was in Jr. High. He's
just the most recent bureaucrat to get
rich taking the credit.

Fortune article is HERE

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McDonald's Bullish On New McCafe Coffee Line

Of course, it's the corporate agenda!

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