MCD Not Doing the Dew

The test with Pepsi products went flat

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Fast-Food Chains Go After Sit-Down Customers

"(MCD) has expanded tests of three varieties of
an Angus burger, a one-third pound burger patty
on a higher-end bun, to 1,100 stores, and it's
pleased with results thus far, spokeswoman
Danya Proud said."

WSJ article is HERE

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Coinstar to buy remaining stake in Redbox from McDonald's

Coinstar estimates that the cash-and-stock transaction, which is expected to become final on Feb. 26, will cost between $155.5 million and $175.9 million.

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MCD USA January Sales Up

Menu price increases and trading day adjustments
boost same store sales by 5.4%.
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Crain's Coffee Update

Some interesting quotes from analysts HERE

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How Much Advertising is Too Much Advertising?

On page nine of the aforementioned investor call transcript Ralph Alvarez
talks about the reduction in the cost of GRPs in the USA.

Isn't this a good time to look at rolling back the percentages
paid to OPNAD and Co-Ops to compensate for other P&L increases?

Why continue to give the Oak Brook bureaucrats (and the agencies)
more and more money to waste?