Now, Begin the Coffee Price Wars

...said Schultz. “We will combine our breakfast strengths with a value proposition that challenges misperceptions about our every day affordability.”
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Cutbacks at Starbucks

The Seattle paper reports 1,000 jobs
to be cut at headquarters and in the field.

McDonald's releases 4th quarter results on Monday and
Starbucks on Wednesday.

Of course this week the media will play it like McDonald's
is stomping on Starbucks.

Yup, 4,000 McDonald's stores selling 30 or 40 specialty
coffees a day is hurting Starbucks worldwide. Kind of
like when the Arch Deluxe killed off the Whopper.

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Survey commissioned by Ad Age: Americans are Cutting Back on Fancy Coffee Because of the Economy.

"As might be expected, those who had trimmed the expense the most were in the lower of the survey's income brackets (48.6% earned between $20,000 and $39,000, and 33.6% earned below $20,000)."
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McDonald's May be Recession Proof - But are Owner/Operators?

Zack's says "In the restaurant sector, we recommend companies that are actually benefiting from the recession as consumers "trade down" to cheaper eats."

Also, Zack's rates Jamba Juice as a "sell" because "Jamba faces a severe cash flow shortage that poses a risk of bankruptcy" - Isn't Jamba one of the brands CBB is meant to imitate?

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MCD CEO to Solve World Economic Crisis

Jim Skinner is a "Thought Leader".

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