SBUX Introduces Latest Breakfast Failure

Takes aim at McDonald's ... again...

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Jim Skinner from China

"The dollar menu has really driven 13 to 14 percent of our discounts. Seventy percent continues to be driven by core in the broad-based appeal of the menu, and the opportunities for the consumer to take advantage of the value across the menu continues to keep our margins in pretty good shape."

The Video Interview is HERE

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Chipotle Got The Smart People in the Spinoff

This Article discusses the trend to give away free
food during "tough economic times".

But as far as couponing:

"Arnold (a Chipotle spokesman) said discounts
condition customers to think that the food is
worth less than they would pay under normal
circumstances. It also encourages people to
come back only when discounts are offered."

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